Dr. Tracy Hui.
Portrait of Dr. Tracy Hui

Dr Tracy Hui, BCBA

Behaviour Analysis · Inclusive Education · Positive Parenting · Professional Training

Evidence. Experience. Education.

Dr Tracy Hui is an internationally experienced Board Certified Behavior Analyst (BCBA), educator, researcher, and speaker specialising in behaviour analysis (ABA), autism support, inclusive education, positive parenting, and professional development. With more than two decades of experience across education, research, and clinical practice, she provides evidence-based resources, training, and consultation for families, schools, and professionals worldwide in both English and Chinese.

About

Twenty years turning behavioural science into practice.

I'm Dr. Tracy Hui, a Board Certified Behavior Analyst dedicated to improving the lives of autistic individuals and those with additional learning needs through evidence-based practice.

My career bridges education and clinical practice — schools, families, community organisations, and professional training environments — translating behavioural science into strategies that teachers, therapists, and parents can confidently implement. In Bristol, that work includes direct ABA and autism behaviour support for local families and schools.

International Behavior Analyst (IBA) certification badgeUKBA Certified Behaviour Analyst badgeInternational Behavior Analysis Organization (IBAO) Approved Content Provider badge
  • PhD, Curriculum & Instruction
  • Board Certified Behavior Analyst (BCBA)
  • UKBA (cert) Certified Behaviour Analyst
  • International Behavior Analyst (IBA)
  • Approved Content Provider — International Behavior Analysis Organization (IBAO)
  • Founder, Shining Stars Bristol CIC
  • 20+ years in education and inclusive teaching
  • Bilingual educator — English & Chinese
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Areas of Expertise

Where behavioural science meets daily life.

Applied Behaviour Analysis & Autism Support

Evidence-based intervention design, functional assessment, and skill-building strategies for autistic individuals and those with additional learning needs.

Inclusive & Special Education

Twenty years designing classroom and curriculum strategies that work for the full range of learners, not just the average one.

Professional Training & IBT Certification

IBAO-approved training pathways that take teachers, therapists, and parents from theory to certified, confident practice.

International Consultation & Bilingual Practice

Cross-border training and consultation delivered in English and Chinese, built for practitioners navigating unfamiliar systems.

Online Education & Digital Learning Design

Building accessible, self-paced courses and communities that put rigorous ABA training within reach, wherever you are.

Speaking

Bringing behavioural science to the stage.

Dr. Hui speaks internationally on applied behaviour analysis, autism education, and professional development — translating research into strategies audiences can use the next day.

11 July 2026 · Keynote Speaker · Past

Behavioural Potential Development Education Association Conference

Speaking enquiries

Community & Impact

Practice grows stronger in company.

From a free online community for practitioners and parents to a community interest company on the ground in Bristol, Dr. Hui builds spaces where behavioural science reaches the people who need it.

Explore the community →

Let's work together

One small step, taken together, changes everything.

hello@tracyhui.com