Applied Behaviour Analysis & Autism Support
Evidence-based intervention design, functional assessment, and skill-building strategies for autistic individuals and those with additional learning needs.

Dr Tracy Hui, BCBA
Dr Tracy Hui is an internationally experienced Board Certified Behavior Analyst (BCBA), educator, researcher, and speaker specialising in behaviour analysis (ABA), autism support, inclusive education, positive parenting, and professional development. With more than two decades of experience across education, research, and clinical practice, she provides evidence-based resources, training, and consultation for families, schools, and professionals worldwide in both English and Chinese.
About
I'm Dr. Tracy Hui, a Board Certified Behavior Analyst dedicated to improving the lives of autistic individuals and those with additional learning needs through evidence-based practice.
My career bridges education and clinical practice — schools, families, community organisations, and professional training environments — translating behavioural science into strategies that teachers, therapists, and parents can confidently implement. In Bristol, that work includes direct ABA and autism behaviour support for local families and schools.



Areas of Expertise
Evidence-based intervention design, functional assessment, and skill-building strategies for autistic individuals and those with additional learning needs.
Twenty years designing classroom and curriculum strategies that work for the full range of learners, not just the average one.
IBAO-approved training pathways that take teachers, therapists, and parents from theory to certified, confident practice.
Cross-border training and consultation delivered in English and Chinese, built for practitioners navigating unfamiliar systems.
Building accessible, self-paced courses and communities that put rigorous ABA training within reach, wherever you are.
Speaking
Dr. Hui speaks internationally on applied behaviour analysis, autism education, and professional development — translating research into strategies audiences can use the next day.
11 July 2026 · Keynote Speaker · Past
Behavioural Potential Development Education Association Conference
Online Academy
Community & Impact
From a free online community for practitioners and parents to a community interest company on the ground in Bristol, Dr. Hui builds spaces where behavioural science reaches the people who need it.
Explore the community →